Marketing Strategy for Small Business, Website Update and SEO


Project scope
Categories
Project management Digital marketing Lead generation Marketing strategySkills
marketing strategies brand analysis web traffic marketing marketing budgets marketing planning business operations social media mental health counseling search engine optimizationCreate a marketing strategy for a low cost marketing budget (max $300 to use for these additional recommendations, if possible) - I have a startup small business. (I don't have any employees and I don't sell a product, I work with people- I provide mental health counseling):
Research options for marketing local to my state in the US.
Analyze the effectiveness of social media posts (Facebook, Instagram, LinkedIn) for a business, as I am currently only able to provide services to residents of my state (I am not on Twitter).
Make recommendations for best business and marketing strategies for my small business without the use of paid ads (or videos if possible).
[I already have a paid website / SEO manager, but:] if you can please analyze the effectiveness of my website content re. focuses on my strengths and how well it represents my brand, & how well that is reflected in SEO, that would be very helpful.
Develop a marketing plan with measurable strategies and clear steps that Recommends best practices, next steps and other marketing strategies for my business accessing free and very low cost resources local to Rhode Island, United States, including:
Research options for marketing local to my state in the US and provide recommendations.
Analyze the effectiveness of social media posts (Facebook, Instagram, LinkedIn) for a business, as I am currently only able to provide services to residents of my state (I am not on Twitter).
Help me to identify how my business operations and processes can contribute to my marketing strategy, including networking with other local small businesses and agencies.
Website traffic & brand analysis: Provide a report for how the effectiveness of my website content focuses on my strengths and how well it represents my brand, & how well that is reflected in SEO, that would be very helpful.
staff time - as much as I can offer, up to 3 hours/ week
About the company
Health and Wellness Coaching - focusing on Mindfulness, Solutions and Positive Thinking