Marketing Strategy for Small Business, Website Update and SEO

Closed
New Energy Life Coaching- Digital Marketing Strategies
Portsmouth, Virgina, United States
Elizabeth Walshe, LICSW
Owner, Therapist, Life Coach
3
Project
Academic experience
50 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Project management Digital marketing Lead generation Marketing strategy
Skills
marketing strategies brand analysis web traffic marketing marketing budgets marketing planning business operations social media mental health counseling search engine optimization
Details

Create a marketing strategy for a low cost marketing budget (max $300 to use for these additional recommendations, if possible) - I have a startup small business. (I don't have any employees and I don't sell a product, I work with people- I provide mental health counseling):

Research options for marketing local to my state in the US.

Analyze the effectiveness of social media posts (Facebook, Instagram, LinkedIn) for a business, as I am currently only able to provide services to residents of my state (I am not on Twitter).

Make recommendations for best business and marketing strategies for my small business without the use of paid ads (or videos if possible).

[I already have a paid website / SEO manager, but:] if you can please analyze the effectiveness of my website content re. focuses on my strengths and how well it represents my brand, & how well that is reflected in SEO, that would be very helpful.

Deliverables

Develop a marketing plan with measurable strategies and clear steps that Recommends best practices, next steps and other marketing strategies for my business accessing free and very low cost resources local to Rhode Island, United States, including:

Research options for marketing local to my state in the US and provide recommendations.

Analyze the effectiveness of social media posts (Facebook, Instagram, LinkedIn) for a business, as I am currently only able to provide services to residents of my state (I am not on Twitter).

Help me to identify how my business operations and processes can contribute to my marketing strategy, including networking with other local small businesses and agencies.

Website traffic & brand analysis: Provide a report for how the effectiveness of my website content focuses on my strengths and how well it represents my brand, & how well that is reflected in SEO, that would be very helpful.

Mentorship

staff time - as much as I can offer, up to 3 hours/ week

About the company

Company
Portsmouth, Virgina, United States
0 - 1 employees
Hospital, health, wellness & medical
Representation
Women-Owned

Health and Wellness Coaching - focusing on Mindfulness, Solutions and Positive Thinking